We are a marketing body for commercial television in Finland. Screenforce Finland was founded in 2016. The members include: MTV Media, Sanoma Media Finland, Warner Bros. Discovery and Disney. Screenforce Finland is a member of the Global TV Group and works closely with EGTA and the European Screenforce-network.
Screenforce is committed to lead efforts to advance the commercial television industry. Screenforce is an educational and enabling resource that assists the advertising community to understand television as a media better. This is done by conducting research and communicating the benefits of television advertising.
Screenforce is a community of media and marketing professionals. We organize events and educational courses, such as Screenforce Showroom for the new, rising talents in the industry. Annually we host Screenforce Day, a gathering of over 600 media and marketing professionals full of exciting, inspiring and informing cases and examples from home and abroad. We also participate in organizing the main film advertising awards, Voitto-gala.
To learn more about the commercial TV landscape in Finland, please download our most recent report here.
Global TV Group
The Global TV Group is an informal group of TV broadcasters, sales houses, and trade bodies in Europe, the USA, Canada, Australia and Latin America. Its objective is to promote television and remind advertisers, commentators, agencies and the broader media industry about the effectiveness and popularity of TV in all its forms. It was founded in 2013 and to date consists of TV industry associations from across the globe.
The Global TV Group is a forum for sharing knowledge, exchanging best practice and collating global TV intelligence. Each year the Group produces The Global TV Deck, a valuable databank that is designed to meet the needs of advertisers eager for transparent, robust data and fresh insights about TV advertising’s business performance. For more information, please visit www.theglobaltvgroup.com