Download the report for the Commercial TV Landscape in Finland!

18.4.2024

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The newest information "in a nutshell" from the finnish commerical tv market.

Hopefully the report will give you a better idea into how commerical television works in Finland. When you’re craving the latest research findings, client cases, or ideas, keep Screenforce in mind as well. 

 

The report in Finnish! 

Download the english version here!

 

 
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Screenforce

Olemme suomalaisen kaupallisen television puolestapuhuja, joka on perustettu vuonna 2016. Meidät perustivat MTV, Sanoma Media Finland, Warner Bros. Discovery ja Disney. Olemme television tekijöiden ja hyödyntäjien yhteisö. Tavoitteemme on jakaa tietoa television vaikuttavuudesta mainosmediana ja edistää koko alan hyvinvointia Suomessa. Teemme tiivistä yhteistyötä kansainvälisissä verkostoissa, esimerkiksi muiden maiden Screenforcejen, egta:n ja Global TV Groupin kanssa.

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Download the report for the Commercial TV Landscape in Finland (2022)!

Download the report for the Commercial TV Landscape in Finland (2022)!

The newest information "in a nutshell" from the finnish commerical tv market.

16.5.2023 / Newsroom
New Total TV advertising measurement to be launched in Finland

New Total TV advertising measurement to be launched in Finland

After a successful proof of concept, the Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with measurement specialist dataBreeders to develop Total TV advertising measurement and currency to market in 2023. Finland will be one of the first countries in the world to enable a Total TV currency with the aim of unifying campaign measurement across all broadcast platforms. The Total TV advertising measurement will be developed under a joint entity that will be governed by commercial broadcasters in Finland (MTV, Sanoma and Warner Bros. Discovery).

25.1.2023 / Newsroom

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